EDNA SHULI PORTFOLIO

Hey there! I’m Edna, a Digital Project Manager based in Amsterdam.

Facts about me

What i love to do

Working closely with teams and clients to deliver top-notch eCommerce, digital experiences. Managing & organizing.

Dancing, yoga, coffee, sunny terraces, laughing, deep conversations and reading.

SKILLS

CRM
Collaboration
Attention to detail
Communication
Time Management
Creative Strategy: Brand Voice, Content Calendars, Campaigns
Marketing tools: Meta Ads, Canva, Buffer, Mailchimp, HubSpot, Google Analytics
Social Media: Instagram, TikTok, Facebook
Shopify Expertise: Hands-on experience with Shopify and Shopify Plus, including the ability to implement small changes and optimize stores
Technical Knowledge: UX, SEO, Google Analytics, HTML, CSS, Asana, Jira, Figma, WordPress, Wix

About me

Hi, my name is Edna Shuli. I’m a dedicated Digital Project Manager with a passion for turning ideas into organized, well-executed digital experiences. With over three years of experience, I’ve helped brands create and grow their online presence through clear communication, thoughtful planning, and a strong eye for detail.

I’ve worked closely with marketing teams to support the execution of social media campaigns helping plan timelines, manage content calendars, coordinate with creative teams, and ensure everything runs smoothly and on time. While I wasn’t the one creating the strategies, I played a key role in making sure they came to life successfully. I enjoy working closely with Developers to Creative Directors and clients of varying digital experience.

If you want to know more about me please scroll down and explore this page.

Enjoy the journey !

What I do

Digital PRODUCTION

Lead and manage multiple digital and eCommerce projects from planning to launch.
Ensure smooth workflows by creating clear timelines, managing priorities, and keeping all teams aligned.
Collaborate closely with clients to understand their needs and provide tailored digital solutions.
Coordinate daily tasks across design, development, and marketing teams, making sure projects stay on track and within scope.

STRATEGY DEVELOPEMT

Specialized in managing Shopify and Shopify Plus projects, including website redesigns and optimizations.
Coordinate with designers and developers to create and implement custom features.
Monitor and improve UX, SEO, and conversion rates for premium brands.
Experience working with lifestyle, fashion, wellness, and fitness brands to strengthen their digital presence.

vISUAL AND TECHNICAL

Proficient in project management tools like Asana, ClickUp, Trello, and Slack to manage tasks and communication.
Hands-on experience with Shopify, including making small changes and updates.
Working knowledge of HTML/CSS, UX best practices, Figma and Google Analytics
Basic knowledge of Google Analytics and Meta tools to support campaign tracking and performance reviews.

WORK EXPERIENCE

Let’s find out where I’ve honed my skills

E-Commerce Website Launches

I planned and managed the launch of several online stores using Shopify, Shopify Plus, WordPress and WIX. This included store setup, theme customization, product uploads, and testing. I worked with designers, developers, and business owners to make sure the websites looked great and worked well always matching the brand’s style and goals. Some of these projects included working with brands like Zenggi, Pleasureents, and WildRide, where I made sure each launch went live smoothly and on time. I used tools like Asana and ClickUp to organize tasks and keep everyone aligned throughout the project.

Social Media Campaign Execution

I managed social media tasks and supported digital campaigns for brands such as Marley, True Herbal, Cookies, I Love Chicas Academy, ELF (Elegant Lifestyle Fever), My Treasurehunts, and WildRide. I worked closely with the marketing teams to help plan content calendars, organize timelines, and ensure all posts and content were ready on time. While I didn’t create the strategies for most of the projects, I played a big part in making them happen I coordinated with designers, scheduled posts, prepared visuals and text, and tracked performance across Instagram and other platforms. I made sure everything matched the brand’s tone and stayed consistent throughout the campaign.

Marketing & Branding Support

I supported the marketing and branding efforts for fashion, wellness, and lifestyle brands like Zenggi, Pleasureents, and True Herbal.
My role included helping organize marketing materials, updating websites with new content, and supporting email and social media campaigns.
I worked alongside marketing managers and designers to make sure all visual and written content followed the brand guidelines and was delivered on time. I also helped prepare visuals and campaign assets, ensuring everything was ready for launch and properly aligned across channels.

Process Optimization & Team Coordination

In each project, I helped make the process easier and more organized. I used project management tools like Jira, WorkSection, and Slack to track progress, assign tasks, and keep communication flowing between the team — especially across design, development, and marketing. Whether it was planning timelines, gathering feedback, or checking deliverables, I made sure everything was clear and on track. My goal was always to reduce confusion, keep things moving, and help the team work better together.

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