Pleasurements

In 2021-2022, Pleasurements underwent a significant rebranding to better align with its luxury lingerie market. I was deeply involved in this comprehensive project:

• Played a crucial role in the rebranding process, ensuring that the new website reflected the brand's refined identity and catered to its exclusive clientele.

• Managed the website migration, which involved integrating new features and functionalities while preserving the site's integrity and enhancing user experience.

• Led multiple sessions with lead developers to design and implement new functionalities, ensuring that the site was both visually appealing and technically robust.

• Coordinated with third-party vendors to incorporate additional features, enhancing the site’s performance and customer engagement.

• Directed digital campaigns that supported the rebranding efforts, driving traffic and boosting online sales.

This project was both creative and challenging, it was a resounding success, positioning Pleasurements as a standout brand in its niche market.