Reedin kites

In 2023, Reedin Kites embarked on a major website overhaul to better showcase their cutting-edge kiteboarding equipment. I was deeply involved throughout the entire project:

• As a key member of the UX design team, I worked extensively on ensuring that the website highlighted the unique features of Reedin’s products, making them accessible and appealing to both novice and experienced kiteboarders.

• Led UX research efforts to understand user needs, resulting in a user experience that seamlessly blends functionality with an engaging design.

• Overcame challenges in presenting the technical specifications and performance features of the equipment in an intuitive way, enhancing the overall user experience.

• Managed the development of a fully responsive site, ensuring compatibility across all devices.

The new Reedin Kites website not only captures the thrill of kiteboarding but also provides users with a detailed, immersive experience that effectively showcases the brand's innovative products.