Esterella lingerie

In 2022, Esterella Lingerie approached us to enhance their online store with a focus on improving user experience and driving sales. While we didn’t handle the full development of the store, our services were pivotal in creating new pages and optimizing the site:

  • Designed and implemented new pages that enhanced the overall user experience, making it easier for customers to navigate the site and find their perfect fit.

  • Conducted extensive A/B testing to refine these pages and optimize conversion rates, ensuring that each change led to measurable improvements.

  • Collaborated closely with Esterella’s marketing team to develop strategies that increased sales, including targeted campaigns and promotions.

  • Added new features to the site, such as a color variant selector and a size calculator, which helped customers make more informed purchasing decisions and boosted overall satisfaction.

  • Provided ongoing support throughout the project, ensuring that each enhancement aligned with Esterella’s brand vision and business goals.

This support project concluded successfully, with a noticeable increase in sales and customer engagement, proving the value of our targeted improvements and collaborative approach.

Duration: Support project - continuous change
Platform: Shopify
Theme: Custom theme
Link: https://www.esterella.nl/pages/shop-in-shop